The Indian business association, Confederation of Indian Industry (CII) in alliance with Fiinovation, a CSR based research organisation conducted a webinar on 'Promotion of Supply Chain Management, Affirmative Action & CSR' on 17th October, 2016. The webinar highlighted the importance of aligning the business operations with positive action, corporate social responsibility (CSR) and effective supply chain management (SCM) that encourages inclusive growth among the marginalised sections of the society which was mentored by Mr. Soumitro Chakraborty, CEO- Fiinovation.